Own the Dot
The future of domain ownership starts with you.#OwnTheDotWhat Is Handshake?
Handshake is a decentralized naming system that changes how internet domain names work.
Today, most domain names are controlled by central authorities. You don’t truly own them you rent them, follow their rules, and risk losing them if policies change.
Handshake removes the middleman. It lets individuals own internet names directly, without relying on a central company or government.
In simple terms: Handshake lets you truly own your name on the internet.
The Handshake Protocol
Think of Handshake as a digital handshake between you and the internet.
- You claim a unique name
- The Handshake network verifies that it’s yours
- Ownership is recorded on a public, decentralized blockchain
- No single entity controls it
Once the handshake happens, that name belongs to you as long as you control your keys. No renewals forced by registries. No arbitrary takedowns.
Why Own a Unique HNS Name?
Owning a Handshake name is about more than having a website it’s about control and independence.
- True ownership - You own the name outright, not a lease
- Censorship resistance - No central authority can seize it
- Early advantage - Access premium names before mass adoption
- Brand control - Own your own namespace, not just a subdomain
- Future-ready - Built for a decentralized internet
Your name becomes digital property, not a permission slip.
Own The Dot
For decades, the “dot” in domain names has been controlled by centralized gatekeepers.
Handshake changes that.
When you own a Handshake name, you’re not just registering a domain you’re claiming a piece of the internet itself.
Own the name.
Own the rules.
Own The Dot.